Sans Superellipse Etmof 11 is a bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Goodland' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, industrial, compressed, techy, space saving, high impact, speed emphasis, modernization, rounded corners, oblique stress, blocky, sturdy.
A compact, tightly set sans with an aggressive oblique slant and dense, blocky construction. Strokes are uniform and heavy, with rounded-rectangle curves and softened corners that keep the forms smooth despite the condensed proportions. Counters are narrow and mostly squared-off, producing a strong vertical rhythm and a tall, streamlined silhouette. The numerals and capitals share the same sturdy, engineered feel, with consistent stroke endings and minimal modulation.
Best suited to short, high-impact settings such as headlines, posters, sports or motorsport-style branding, and bold product packaging. It can also work in large-scale signage where the condensed width helps fit more text without losing presence.
The overall tone is fast, forceful, and utilitarian—more athletic and industrial than conversational. Its compressed stance and forward lean suggest speed, urgency, and performance, while the rounded corners add a modern, manufactured polish.
The design appears aimed at delivering maximum impact in minimal horizontal space, combining a forward-leaning stance with rounded-rectangle geometry for a contemporary, performance-driven look.
Round letters (like O, Q, and 0) read as superelliptical rather than purely circular, reinforcing a technical, machined aesthetic. The spacing appears intentionally tight, which amplifies impact in headlines but can make long passages feel dense.