Sans Normal Osler 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akagi', 'Akagi Pro', and 'Anago' by Positype and 'Modal' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, impactful, friendly, contemporary, sporty, impact, modernity, clarity, approachability, display strength, geometric, rounded, blocky, clean, compact.
A heavy sans with broad, geometric construction and rounded outer curves paired with squared-off terminals. Strokes are uniformly thick, producing dense letterforms with tight counters and strong figure–ground presence. Curves in C, G, O, and Q feel circular and smooth, while diagonals in A, K, V, W, X, and Y are sturdy and blunt. The lowercase is compact and sturdy, with single-storey a and g and a short, strong-shouldered r; numerals are large and bold with simple, open shapes.
Best suited to short, high-impact settings such as headlines, posters, logos, and campaign or packaging typography where strong presence is needed. It can also work for signage and interface labels at larger sizes, where the compact counters and tight apertures remain clear.
The overall tone is assertive and modern, with a friendly, approachable edge created by the rounded geometry. Its weight and compactness give it a loud, energetic voice suited to attention-grabbing typography rather than subtle nuance.
The design appears intended to deliver maximum visual punch with a clean, geometric voice—combining rounded forms and blunt terminals to stay friendly while still reading as strong and contemporary.
Spacing appears engineered for headline use: the heavy strokes and relatively small apertures (notably in e and s) create a solid texture in running lines. The dot on i/j is round and prominent, reinforcing the geometric rhythm.