Sans Normal Osnur 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Frutiger', 'Frutiger Arabic', and 'Frutiger Next Paneuropean' by Linotype; 'Interval Next' by Mostardesign; 'Core Sans N SC' by S-Core; and 'Bookable Sans' by Stiggy & Sands (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, impactful, playful, modern, strong presence, friendly modernity, display emphasis, brand impact, rounded, chunky, compact, soft corners, geometric.
This typeface is a heavy, rounded sans with compact proportions and soft, slightly squared curves. Strokes are uniformly thick with minimal contrast, producing dense, dark letterforms and strong color on the page. Counters are relatively small and apertures are fairly tight, while terminals tend to end in blunt, gently rounded cuts. The overall construction favors simple geometric shapes with subtle squaring in bowls and shoulders, keeping the rhythm steady and the silhouettes sturdy.
It performs best in large sizes where its weight and tight counters read as deliberate, making it well suited to headlines, advertising, and brand marks. The solid shapes also work well for packaging and signage where immediate impact and strong contrast against the background are needed.
The font reads as bold and upbeat, projecting confidence and approachability at the same time. Its chunky curves and compact spacing create a punchy, poster-like energy that feels contemporary and slightly playful rather than formal.
The design intention appears to be a robust, modern display sans that maximizes presence through heavy strokes and rounded geometry while keeping forms simple and friendly. It prioritizes visual impact and consistency across letters and numerals for straightforward, attention-grabbing typography.
Uppercase forms appear especially blocky and stable, with broad verticals and rounded joins; the lowercase maintains a straightforward, single-storey feel in key shapes, reinforcing informality. Numerals match the heavy weight and rounded geometry, staying highly visible in display contexts.