Sans Normal Ebgey 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aretha' and 'Pelita' by Lafontype (names referenced only for comparison).
Keywords: ui text, editorial, presentations, product branding, signage, clean, modern, dynamic, neutral, technical, legibility, modernity, emphasis, clarity, utility, oblique, humanist, open apertures, rounded forms, crisp terminals.
This is an oblique sans with clean, low-contrast strokes and gently rounded curves. Letterforms lean consistently to the right, with smooth joins and largely uniform stroke thickness that keeps counters and apertures open. Uppercase shapes read as straightforward and geometric-leaning, while the lowercase introduces a slightly more human rhythm through varied curves and simple, single-storey constructions. Numerals follow the same restrained, slanted logic, with clear, readable silhouettes and minimal ornamentation.
It suits interface and product typography where a clean oblique voice is needed for emphasis or differentiation, as well as contemporary editorial layouts, reports, and presentations. The clear numerals and open letterforms also make it a practical choice for labels, lightweight branding systems, and short-to-medium signage applications.
The overall tone is modern and matter-of-fact, with a subtle sense of motion from the slant. It feels neutral and contemporary rather than expressive, leaning toward clarity and a utilitarian, digital-friendly presence.
The design appears intended to provide a straightforward, modern oblique sans that stays highly legible while adding a sense of forward movement. It prioritizes clarity, even rhythm, and consistent construction across capitals, lowercase, and figures for general-purpose typographic use.
Spacing appears even and measured, supporting continuous reading in the sample text. The italic angle is pronounced enough to signal emphasis, yet the forms remain stable and uncluttered, with smooth curves and consistent stroke endings that avoid decorative flares.