Sans Normal Ibnab 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, posters, packaging, ui text, friendly, casual, modern, airy, approachable, approachability, modernity, readability, motion, rounded, humanist, oblique, smooth, open counters.
This typeface is a slanted sans with softly rounded terminals and a smooth, continuous stroke feel. Letterforms lean consistently, with open apertures and generous curves that keep counters clear, especially in bowls and rounds. Proportions are slightly varied across characters, giving the rhythm a human, handwritten-inflected motion while staying clean and geometric enough for general text. Numerals and lowercase forms follow the same rounded, lightly constructed structure, maintaining an even, calm texture in paragraphs.
It suits brand identities and marketing materials that need a modern, personable voice, and works well for editorial headings or pull quotes where the slant adds energy. The clean, rounded construction also makes it a solid option for packaging and product messaging, and for UI accents or short passages where a softer sans tone is desired.
The overall tone is friendly and conversational, with a gentle forward motion from the slant and a relaxed, informal polish from the rounded endings. It reads as contemporary and approachable rather than technical or strict, making it feel welcoming in short and mid-length reading.
The design appears intended to blend the cleanliness of a contemporary sans with a more relaxed, human rhythm, using an oblique stance and rounded finishing to keep the voice informal yet legible.
The design’s clarity comes from its open shapes and restrained detailing, producing a bright page color at larger sizes. The oblique angle is noticeable in running text and contributes to a lively cadence without becoming overly expressive.