Sans Superellipse Abdag 1 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, wayfinding, tech branding, packaging, headlines, techy, futuristic, clean, utilitarian, retro-digital, systematic feel, modern utility, digital tone, branding clarity, geometric consistency, square-rounded, geometric, modular, closed apertures, wide terminals.
A geometric sans with a square-rounded (superelliptic) construction and consistently softened corners. Strokes are even and sturdy, with mostly straight sides and rounded-rectangle bowls that give letters like O, D, and Q a compact, engineered feel. Apertures tend to be tight and counters are neatly squared-off, while joins and terminals stay clean and systematic. The numerals follow the same modular logic, reading like signage-friendly forms with simplified curves and strong horizontal/vertical emphasis.
It suits user interfaces, dashboards, product labeling, and wayfinding where a clean, engineered voice is helpful. The sturdy, rounded-rect geometry also works well for tech or hardware branding, packaging callouts, and concise headlines where a modern, structured texture is desired.
The overall tone is contemporary and technical, with a subtle retro-digital flavor reminiscent of industrial labeling and interface typography. Its rounded corners keep it approachable, but the rigid geometry and closed forms make it feel purposeful and machine-made rather than casual.
The design appears intended to translate a geometric, rounded-rectangle motif into a practical text and display sans. By keeping contrast low, corners uniformly rounded, and forms modular, it aims for clarity, consistency, and a distinctly technical personality.
Spacing and rhythm read steady and controlled, with a slightly condensed, grid-like cadence in text. The design relies on repeated shapes and consistent corner radii, which strengthens uniformity across caps, lowercase, and figures.