Sans Normal Obmoj 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Copperplate New' by Caron twice, 'Hilmar' by Graptail, 'Acto' and 'Diple' by Monotype, 'Meutas' by Trustha, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, retro, friendly, chunky, cartoon, attention, friendliness, impact, approachability, display, rounded, bulbous, soft, bouncy, compact.
A heavy, rounded sans with inflated bowls and smooth, low-friction curves that create a compact, blocky silhouette. Terminals are predominantly blunt and softly squared, with broad joins and minimal stroke modulation that keep counters open and shapes sturdy at display sizes. Proportions lean wide with a tall x-height, giving lowercase forms a big, energetic presence and a tight, punchy rhythm. The overall texture is dense and even, with subtly irregular details that add character without breaking consistency.
Best suited to display applications where impact and personality matter—headlines, posters, product packaging, logos, and short promotional copy. It can also work for large-size UI labels or signage where a friendly, approachable tone is desired, but its dense color makes it less ideal for long body text at small sizes.
The font reads friendly and exuberant, with a humorous, retro-leaning tone reminiscent of classic poster lettering and playful branding. Its chunky geometry and buoyant curves give it an approachable, kid-friendly voice while still feeling confident and bold.
The design appears intended to deliver maximum presence with a warm, rounded voice—prioritizing bold legibility and playful personality over understated neutrality. Its proportions and chunky shapes suggest it was drawn for attention-grabbing display typography in brand-forward contexts.
Distinctive, rounded numerals and strongly modeled curves maintain clarity despite the heavy weight, while the compact apertures and stout stems produce a solid “inked” color in paragraphs. The letterforms favor simple, graphic construction over precision-minded neutrality, making the style feel intentionally characterful.