Sans Normal Afrim 7 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Actay' by Arodora Type, 'Arona' and 'Minork Sans' by Peninsula Studioz, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: branding, headlines, ui, posters, packaging, modern, dynamic, friendly, clean, sporty, modern utility, forward motion, clean readability, friendly branding, oblique, geometric, rounded, open apertures, even rhythm.
A slanted sans with smooth, rounded geometry and an even, monoline stroke feel. Capitals are broad and stable with simple, open forms, while lowercase maintains a clear, contemporary rhythm with generous counters and minimal stroke modulation. Curves are drawn with soft joins and slightly squared terminals in places, giving the shapes a crisp, engineered finish without sharpness. Overall spacing reads open and steady, supporting legibility in continuous text while keeping a forward-leaning, energetic silhouette.
Well suited to brand identities and headlines where an energetic, contemporary sans is desired, and it also holds together in short paragraphs thanks to its open counters and consistent texture. It can work effectively in UI labels, product interfaces, and marketing layouts where a clean, forward-leaning emphasis helps guide attention.
The italic angle and rounded construction create a modern, active tone that feels approachable rather than formal. It suggests motion and momentum, balancing a tech-clean voice with a friendly softness suitable for contemporary branding.
The design appears intended as a versatile italic sans that reads cleanly at multiple sizes while projecting motion and modernity. Its rounded, geometric construction aims to stay neutral enough for broad use, with the slant providing distinctive character for emphasis and display.
The figures follow the same smooth, geometric logic as the letters, with rounded bowls and consistent stroke presence that keeps numerals visually aligned with text. The overall texture is uniform and calm, with the slant providing most of the expression rather than contrast or ornament.