Serif Normal Midog 10 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Kepler' by Adobe and 'Evans' by Zetafonts (names referenced only for comparison).
Keywords: book text, editorial, magazines, headlines, invitations, classic, formal, literary, authoritative, readability, tradition, refinement, authority, bracketed, calligraphic, crisp, stately, old-style.
A high-contrast serif with tapered, bracketed serifs and a clearly calligraphic stroke modulation. Capitals are wide and stately with sharp terminals and smooth curves, while lowercase forms show traditional proportions and a steady rhythm. Counters are moderately open, joins are clean, and the overall drawing favors crisp edges and refined details, giving the text a structured, bookish texture at display and paragraph sizes.
Well-suited to long-form reading contexts such as books and editorial layouts where a classic serif voice is desired. It also performs strongly for headlines, pull quotes, and formal materials like invitations or programs, where its contrast and finishing details can be appreciated.
The tone is traditional and cultivated, suggesting established publishing and institutional polish. Its sharp contrast and poised serifs read as confident and slightly ceremonial, with a literary, editorial gravitas rather than a casual or utilitarian feel.
The design appears intended to deliver a conventional, trustworthy serif voice with refined contrast and traditional proportions, balancing readability with a distinctly formal, print-oriented character.
The numerals follow the same high-contrast logic, with noticeable thick–thin transitions and elegant curves that align with the letterforms. In the sample text, the face maintains a consistent vertical emphasis and an even typographic color despite the pronounced contrast.