Serif Flared Vivu 3 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, book titles, magazine, posters, branding, classic, literary, formal, editorial, old-world, space saving, editorial tone, classic revival, inscriptional feel, flared, calligraphic, tapered, crisp, lively.
A condensed serif with flared stroke endings and subtly tapered terminals that create a chiseled, calligraphic impression. The strokes are generally even with modest modulation, while the serifs and joins swell gently rather than snapping into hard bracketed forms. Counters are compact and vertical emphasis is strong, producing a tight rhythm and efficient fit. The lowercase shows a traditional, readable construction with a two-storey “g” and “a,” slender ascenders, and a slightly animated baseline feel driven by tapered feet and pointed details.
Well suited to headlines, titling, and short editorial blocks where a condensed footprint is helpful and the flared detailing can be appreciated. It can also serve for book and magazine typography, pull quotes, and brand wordmarks that want a classic, slightly engraved flavor—especially at medium to large sizes.
The overall tone feels classical and bookish, with an understated drama that recalls engraved or stone-cut letterforms. Its narrow proportions and sharpened terminals lend a disciplined, slightly ceremonial voice suitable for refined, heritage-leaning typography.
The design appears intended to merge compact, space-saving proportions with an artisanal serif treatment, using flared endings and tapered strokes to evoke traditional print and inscriptional forms while remaining clean and legible.
In text, the condensed width creates dense lines and a prominent vertical texture, while flared terminals add sparkle at larger sizes. The numerals follow the same narrow, tapering logic and read as traditional rather than geometric, reinforcing the type’s editorial character.