Serif Flared Vivu 1 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, book covers, editorial, packaging, vintage, quirky, bookish, eccentric, compact impact, historic flavor, distinctive voice, display readability, condensed, flared terminals, bracketed serifs, vertical stress, tall ascenders.
A condensed serif with tall proportions, modest contrast, and stems that subtly flare into tapered, bracketed endings. The overall construction leans vertical, with narrow counters and compact letterfit that creates a tight, rhythmic texture. Serifs and terminals feel knife-like and slightly calligraphic rather than mechanical, and curves (notably in bowls and S-like forms) show gentle swelling that keeps the texture lively without becoming high-contrast. Numerals and capitals maintain the same narrow, upright stance, producing a consistent, vertically driven silhouette across the set.
Best suited to display settings where a compact, high-density line can be an advantage—headlines, posters, book covers, and editorial titling. It can work for short blurbs or pull quotes when you want a distinctive, old-world voice, but the tight counters and condensed rhythm make it most comfortable at larger sizes.
The tone reads vintage and slightly eccentric—formal enough to feel literary, but with quirky, expressive terminals that add character. It suggests old print or storybook flavor more than contemporary corporate neutrality, lending a distinctive voice in headlines and short passages.
The design appears intended to deliver a condensed, space-efficient serif with a recognizable signature in its flared terminals—evoking historic printing and expressive, hand-influenced detailing while staying controlled and readable for display typography.
In text, the condensed width and narrow internal spaces create strong density and a pronounced vertical cadence; spacing and punctuation appear designed to keep lines compact. The flared stroke endings and sharp details remain the primary visual signature, giving even simple words a decorative edge.