Sans Normal Oskoz 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection and 'Latino Gothic' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, utilitarian, impact, clarity, approachability, modernity, rounded, geometric, blocky, high-impact, clean.
This typeface is a heavy, rounded sans with broad proportions and compact counters. Strokes are consistent and sturdy, with smoothly curved bowls and largely straight-sided verticals that create a stable, block-like silhouette. Corners are generally softened rather than sharply angular, and joins stay simple and unadorned. The lowercase uses straightforward, single-storey forms where applicable, with short ascenders/descenders and a firm baseline presence; figures are large and evenly weighted for strong, even color.
It performs best in headlines and short statements where its weight and width can deliver impact without crowding. The sturdy shapes make it suitable for branding and packaging, as well as signage or wayfinding where quick recognition and strong contrast against the background are important.
The overall tone is bold and approachable: friendly rounded shapes paired with assertive mass give it a confident, contemporary feel. It reads as practical and no-nonsense, with enough softness to avoid feeling harsh or aggressive.
The design appears intended to provide a modern, high-impact sans that remains friendly through rounded construction and simple, geometric proportions. Its emphasis is on strong presence and straightforward readability in display settings.
Spacing appears generous for a display-oriented sans, helping dense letterforms remain legible at large sizes. Round letters retain a slightly flattened, wide stance, while diagonals (e.g., in V/W/X) stay thick and emphatic, keeping texture consistent across mixed-case and numerals.