Sans Normal Oskay 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'City Boys Soft' by Dharma Type; 'Belle Sans' by Park Street Studio; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; 'Arlonne Sans Pro' by Sacha Rein; and 'Schar' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, industrial, punchy, impact, clarity, approachability, modernity, utility, geometric, rounded, compact, blocky, high-impact.
A heavy, geometric sans with broad proportions and simplified construction. Curves are built from near-circular bowls and rounded corners, while straight strokes stay sturdy and uniform, producing a clean, poster-ready silhouette. Counters are relatively tight, terminals are mostly blunt, and joins are firm and compact, creating dense word shapes with a steady, even rhythm across lines. The lowercase keeps a straightforward, single-storey feel where applicable, and figures follow the same bold, rounded logic for consistent texture in mixed text.
Best suited to headlines, display settings, posters, and branding where bold presence and quick recognition are needed. It also works well for signage, packaging, and UI moments that call for sturdy, friendly emphasis, and for numeric-heavy applications where matching, high-impact figures help maintain consistency.
The overall tone is assertive and contemporary, with a friendly softness coming from the rounded geometry. It reads as practical and no-nonsense, yet approachable—more like modern signage and product design than editorial refinement.
The design appears intended to deliver maximum visual impact with minimal stylistic distraction, using geometric forms and sturdy strokes to stay legible and consistent at display sizes. Its rounded construction suggests an aim for approachability while retaining a strong, contemporary footprint.
In the sample text, the weight and width create strong typographic color and clear hierarchy, especially at large sizes. The spacing and compact counters contribute to a solid, continuous texture that favors impact over delicacy.