Sans Normal Tyliw 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Castle EF' by Elsner+Flake; 'Castle', 'Hisham', and 'Optima' by Linotype; 'Alinea Incise' by Présence Typo; 'Reba Samuels' by Samuelstype; 'Columbia Serial' by SoftMaker; 'Newbery Sans Pro' by Sudtipos; and 'Castle' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, sports branding, friendly, retro, chunky, soft, impact, approachability, display emphasis, retro flavor, rounded, bulky, blunt, compact, high-ink.
A heavy, rounded display face with broad, compact forms and blunt terminals. Curves are generously filled-in, producing small counters in letters like B, P, R, a, e, and g, while straight strokes remain sturdy and even. The lowercase shows single-storey a and g, simple vertical stems on i/j with circular dots, and a short-armed r; overall spacing reads tight and dense, with a slightly irregular, hand-cut feel in the way curves and joins resolve. Numerals follow the same weighty, rounded construction, with a simple 1 and wide, bowl-like 8 and 0.
Best suited to headlines, posters, packaging, and logo/wordmark work where a dense, friendly boldness is desirable. It can also fit sports or event branding and short pull quotes, but its tight counters and heavy color suggest avoiding very small sizes or long passages.
The tone is bold and approachable, with a playful, retro poster sensibility. Its soft geometry and compact massing give it a cozy, attention-grabbing presence that feels informal rather than corporate.
The design appears intended to deliver maximum impact with soft, rounded shapes—prioritizing warmth and visibility over refinement. Its simplified lowercase structures and compact proportions suggest a display-first approach aimed at bold, playful messaging.
The thick joins and reduced interior space make the texture look solid and dark, especially in longer text lines. Round letters (O, C, G, o, e) lean toward circular forms, while diagonals (V, W, X, v, w, x) are stout and energetic, reinforcing a punchy headline rhythm.