Sans Normal Askam 8 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, modernization, neutrality, rounded, geometric, open counters, clear numerals, even rhythm.
This sans serif shows a geometric, rounded construction with largely circular bowls and smooth, consistent curves. Strokes appear even and unmodulated, with clean terminals and a straightforward, upright stance. Letterforms have open counters and generous apertures, giving the text an airy feel; proportions are balanced rather than condensed or extended. Lowercase forms are simple and legible, with a single-storey “a” and a single-storey “g,” and the overall spacing produces a steady, even rhythm in paragraph settings. Numerals follow the same rounded logic, with clear, uncomplicated shapes that align visually with the alphabet.
Well-suited to interface copy, product labeling, and general-purpose branding where a clean, modern voice is needed. Its open shapes and steady spacing make it effective for short paragraphs, captions, and informational layouts, and the straightforward numerals work well in dashboards, pricing, and data-adjacent contexts.
The tone is contemporary and matter-of-fact, aiming for clarity over personality. Rounded geometry softens the texture slightly, keeping it approachable without becoming playful or quirky. Overall it reads as a dependable, modern workhorse suited to clear communication.
The design appears intended as a versatile, contemporary sans with a geometric underpinning and softened roundness. It prioritizes neutral readability and consistent rhythm across uppercase, lowercase, and figures, making it adaptable across both display and text sizes.
Circular characters like O/C/G/Q are prominently round, reinforcing a geometric backbone. The sample text maintains consistent color and legibility, suggesting the design prioritizes stable texture and uncomplicated forms across mixed-case and numerals.