Sans Normal Asrej 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body copy, editorial, branding, signage, neutral, modern, clean, friendly, functional, versatility, clarity, contemporary tone, system consistency, geometric, rounded, open apertures, even color, high legibility.
This typeface presents a clean, contemporary sans with predominantly geometric construction and gently rounded curves. Strokes are even and consistent, creating an orderly, steady texture in paragraphs. Counters are generous and mostly circular/elliptical, with open apertures in letters like c, e, and s that keep shapes clear at text sizes. Uppercase forms are straightforward and well balanced, while lowercase proportions feel compact and efficient with simple, single-storey shapes where visible (notably a and g). Numerals follow the same clear, modern logic, with smooth curves and minimal detailing.
It works well for interface typography, product copy, and general-purpose editorial text where a clean, contemporary sans is needed. The even color and open forms also suit wayfinding and signage, as well as straightforward brand systems that prioritize clarity over stylistic display.
The overall tone is neutral and approachable, with a modern, utilitarian calm. Its roundness and lack of sharp mannerisms give it a friendly, unpretentious voice that stays out of the way of the content.
The design appears intended as a versatile, all-purpose sans that emphasizes clarity, consistency, and a modern geometric feel. Its restrained detailing and balanced proportions suggest a focus on reliable reading performance across sizes while maintaining a friendly, contemporary character.
The rhythm is consistent across mixed-case settings, with clear differentiation between similar forms (such as I/l and O/0) achieved primarily through proportion and simple structural cues rather than decorative features. Curves are smooth and terminals are clean, supporting a crisp on-screen and print impression.