Sans Normal Lamuv 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio, 'Dikta Neue' by Atasi Studio, 'Normaliq' by Differentialtype, 'Linked Now' by Jehoo Creative, 'Glimp' by OneSevenPointFive, and 'Hidone' by RantauType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, modern, energetic, punchy, impact, momentum, clarity, modernity, oblique, geometric, rounded, compact, display.
A heavy, oblique sans with compact proportions and tightly controlled counters. Curves are broadly rounded and smooth, while terminals are mostly clean and unadorned, giving the shapes a sturdy, engineered feel. The slant is consistent across caps, lowercase, and figures, with simple, geometric construction in forms like O/C/G and a single-storey a and g. Overall spacing reads slightly tight, reinforcing a dense, impact-forward texture in words and headlines.
Best suited for headlines, short statements, and prominent UI or marketing callouts where strong emphasis is needed. It also fits sports and active-lifestyle branding, packaging, and signage applications that benefit from a compact, high-impact oblique sans.
The overall tone is energetic and confident, with a forward-leaning stance that suggests motion and urgency. Its bold, rounded geometry feels contemporary and utilitarian rather than delicate, making it well suited to punchy, attention-grabbing messaging.
The design appears intended to deliver maximum impact with a clean, contemporary voice, combining heavy strokes with rounded geometry and a consistent slant to imply speed and momentum. Simplified lowercase forms support quick recognition and a strong, unified texture in display settings.
Figures are robust and highly legible at display sizes, and the lowercase shows a pragmatic, simplified design that keeps rhythm steady in continuous text. The combination of strong weight and slant produces a pronounced word-shape, so it tends to read best when given room and used above small text sizes.