Sans Normal Lanew 23 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Kind Sans' by Gravitype, 'Catesque' by Gumpita Rahayu, 'Menca' by Kvant, 'Causten' and 'Causten Round' by Trustha, and 'Motiraw' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, friendly, sporty, confident, playful, impact, momentum, approachability, legibility, rounded, heavy, slanted, compact, punchy.
A heavy, slanted sans with rounded, open curves and a compact, muscular build. Strokes stay visually consistent, with softened corners and broad counters that keep the letters readable despite the weight. The rhythm is tight and forward-leaning, with slightly condensed-looking proportions and sturdy diagonals that give the forms a solid, poster-like presence.
This font is well suited to bold headlines, short punchy messages, and branding where you want immediate impact. It works especially well for posters, packaging, and energetic marketing materials where the slant and rounded weight can communicate speed and confidence. For longer text blocks, it will be strongest when used sparingly for emphasis or display lines.
The overall tone feels upbeat and assertive, combining a friendly roundness with a fast, action-oriented slant. It reads as modern and lively rather than formal, suggesting motion, impact, and approachability at the same time.
The design appears intended as a high-impact display sans that stays friendly and legible through rounded construction and open internal spaces. The pronounced slant and dense weight suggest a focus on attention-grabbing communication and a sense of momentum.
Round glyphs like C, O, and G show smooth, circular construction, while terminals are clean and blunt without decorative finishing. Numerals are bold and simple, matching the letters’ sturdy geometry and maintaining clear silhouettes at a glance.