Sans Normal Orrak 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Ligurino' by Typodermic, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, playful, approachable, display impact, approachability, clarity, modern branding, rounded, soft corners, compact, blocky, high legibility.
This typeface is a heavy, rounded sans with compact proportions and soft, gently squared curves. Strokes are consistently thick with minimal contrast, producing a solid, even color in text. Counters are relatively tight and apertures tend to be partially closed, giving letters a sturdy, punchy silhouette. Terminals are mostly blunt and rounded, and curves (notably in C, G, S, and the bowls) feel smooth and controlled rather than geometric-sharp. Numerals match the letterforms with robust shapes and clear differentiation at display sizes.
Best suited for headlines, branding, packaging, and signage where a strong, friendly sans presence is needed. It also works well for UI labels, calls-to-action, and short marketing copy where compact, high-impact letterforms help maintain clarity.
The overall tone is friendly and contemporary, with a confident, poster-ready presence. Its rounded construction and dense weight make it feel approachable and slightly playful while still reading as straightforward and utilitarian.
The design appears intended to deliver a modern, approachable sans voice with maximum visual solidity and consistency. Its rounded, compact shapes prioritize immediate readability and bold presence for display-forward communication.
At larger sizes the forms look clean and stable, but the dense stroke and smaller counters suggest it will feel more impactful than airy in longer passages. The punctuation shown (e.g., the dot on i/j and question mark) follows the same rounded, heavy construction, helping maintain a consistent texture in headlines and short blocks of copy.