Sans Normal Ahmun 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexperdy', 'Esenka', and 'Pro Sotan' by Differentialtype and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, approachable, impact, clarity, versatility, modernity, approachability, rounded, geometric, compact, open apertures, high legibility.
A heavy, rounded sans with smooth curves and a compact, steady rhythm. Shapes lean toward geometric construction—circular counters and broad arcs—balanced by slightly squared terminals and sturdy verticals. The lowercase shows clear, open forms with a double-storey “a,” single-storey “g,” and simple, sturdy joins that keep interiors from clogging at larger sizes. Numerals are wide and stable, with generous bowls and consistent stroke weight that maintains clarity in dense settings.
Well-suited to headlines, posters, and short-to-medium text where strong emphasis is needed without sacrificing clarity. It works effectively for branding systems, packaging, and signage thanks to its sturdy forms, open counters, and clean, contemporary rhythm.
The overall tone feels modern and friendly, with a confident, no-nonsense weight that reads as straightforward and dependable. Rounded geometry softens the voice, making it feel approachable rather than aggressive, while the solid strokes add emphasis and presence.
Designed to deliver a bold, contemporary voice with rounded geometry that stays readable and versatile. The intention appears to be a practical display-and-branding sans that can carry impact while remaining approachable and easy to scan.
Capitals are tall and blocky with broad shoulders and consistent proportions, giving headings a strong silhouette. The x-height sits comfortably for general-purpose reading, and the open counters in letters like e, a, and s help preserve legibility when set tightly.