Sans Normal Bimor 6 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Associate Sans' by Indian Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, signage, ui, editorial, modern, clean, friendly, confident, neutral, clarity, versatility, modernity, legibility, neutrality, geometric, rounded, monoline, open counters, high legibility.
A geometric sans with monoline construction and rounded, near-circular curves paired with straight, sturdy verticals. Shapes are clean and restrained, with generous apertures and open counters that keep forms readable at a range of sizes. Terminals are mostly blunt and squared-off, while bowls and shoulders stay smooth and consistent, producing an even, contemporary rhythm in words and lines. Figures follow the same geometry, with simple, clear forms and stable proportions that align well with the capitals and lowercase.
This font suits brand identities and marketing where a contemporary, no-nonsense voice is needed, and it performs well for headlines and subheads that rely on strong, simple silhouettes. The open counters and clean construction also make it a good fit for signage and interface text, as well as editorial layouts where a neutral sans is expected to carry longer passages without drawing attention to itself.
The overall tone is modern and neutral with a friendly edge from its rounded geometry. It feels straightforward and dependable rather than expressive, projecting clarity and confidence in headings and interface-style settings.
The design intention appears to be a versatile, geometric sans optimized for clarity and broad usability. Its consistent stroke weight, open shapes, and restrained detailing suggest it’s meant to provide a modern baseline voice for both display and general-purpose text.
The capitals read crisp and architectural, while the lowercase introduces approachable, rounded joins and a steady cadence. Spacing appears balanced in the sample text, supporting continuous reading without looking airy or condensed.