Sans Superellipse Abgid 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Core Sans M' by S-Core and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, ui, friendly, modern, approachable, soft, modernize, soften, simplify, improve clarity, rounded, smooth, sturdy, geometric, clean.
A heavy, rounded sans with superellipse-driven curves and softened corners throughout. Strokes are consistently thick with minimal contrast, producing a sturdy, even texture in text. Bowls and counters tend toward rounded-rectangular shapes, while joins and terminals stay smooth and blunt rather than sharply cut. Proportions feel broadly geometric, with wide, open apertures and a steady rhythm that keeps lines of copy looking uniform and calm.
This style suits branding systems that want a friendly modern voice, as well as packaging and display headlines where the heavy, rounded forms can carry personality. It should also perform well in UI labels and product surfaces that benefit from soft geometry and clear, simplified letterforms.
The overall tone is contemporary and friendly, with a warm, approachable softness that avoids looking technical or severe. Its rounded geometry gives it a casual confidence—clean and modern, but not sterile—making it feel welcoming in both branding and interface contexts.
The design appears intended to combine geometric structure with softened, rounded forms to create a contemporary sans that feels approachable and robust. Its consistent stroke weight and rounded-rectangle construction suggest an emphasis on cohesive, easily recognizable shapes for prominent on-screen and print use.
The figures and capitals read with strong presence and simplified forms, favoring clarity over ornament. Curved letters maintain a consistent superelliptical tension (neither perfectly circular nor purely rectilinear), which helps the typeface feel cohesive across the alphabet and numerals.