Sans Normal Kogod 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Core Sans N' by S-Core and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, energetic, impact, motion, clarity, modernity, headline focus, slanted, rounded, compact, punchy, clean.
A slanted sans with sturdy, low-contrast strokes and rounded, open counters. Letterforms are compact and slightly condensed in feel, with a consistent forward lean that creates strong diagonal rhythm across words. Curves are smooth and elliptical rather than geometric-hard, while terminals stay clean and unadorned for a straightforward silhouette. Numerals follow the same compact, angled construction, reading clearly at display sizes.
This font performs best in headlines, short statements, and brand lockups where a strong, fast-moving texture is desirable. It is well suited to sports and lifestyle branding, promotional graphics, packaging callouts, and digital hero text where bold, compact letterforms need to hold together and remain legible.
The overall tone is energetic and assertive, with a motion-forward cadence that suggests speed and momentum. Its weight and slant give it a confident, contemporary voice suited to attention-grabbing messaging without feeling overly decorative.
The design appears intended to deliver a modern, high-impact sans that conveys motion and confidence. Its compact proportions and smooth, rounded construction prioritize strong word shapes and decisive presence in display typography.
The italic posture is integral to the design rather than a simple oblique tilt, with curvature and joins that keep forms stable under the slant. Spacing appears tuned for headline impact, producing a tight, cohesive texture in short phrases.