Sans Superellipse Holiz 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bitner' by The Northern Block and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, solid, playful, impact, approachability, clarity, modernity, rounded, soft corners, geometric, compact, blocky.
A heavy, geometric sans with rounded-rectangle construction and softened corners throughout. Strokes are uniformly thick with minimal modulation, producing a dense, ink-trap-free silhouette and strong color on the page. Counters tend toward squarish ovals, and curves resolve into superelliptical arcs rather than perfect circles. Terminals are blunt and clean, with compact proportions and slightly tightened apertures that keep forms sturdy and controlled at display sizes.
Best suited to headlines and short-form copy where strong presence and quick recognition matter. It works well for branding systems, packaging, signage, and bold UI moments such as hero banners or navigation labels, where a friendly but commanding voice is desired.
The overall tone is confident and approachable: bold enough to feel emphatic, but rounded enough to avoid harshness. Its chunky, softened geometry reads contemporary and slightly playful, lending a friendly “tech-forward” character while remaining straightforward and utilitarian.
The design appears intended to deliver maximum impact with a smooth, modern edge—combining a robust, compact build with rounded geometry to stay legible and inviting in large sizes.
The uppercase appears especially compact and powerful, with broad bowls and firm verticals, while the lowercase maintains the same rounded-rect logic for consistency. Numerals follow the same stout, simplified geometry, aiming for clear, high-impact recognition rather than delicate detail.