Sans Normal Simog 14 is a light, narrow, low contrast, upright, short x-height font.
Keywords: ui labels, packaging, posters, headlines, branding, friendly, casual, clean, playful, approachability, everyday readability, modern simplicity, softening, rounded, monoline, open counters, airy, humanist.
This typeface is a monoline sans with softly rounded terminals and gently irregular, humanist curves. Strokes maintain an even weight throughout, with open counters and generous interior space that keep the letters clear at display sizes. Proportions feel compact vertically, with a comparatively small lowercase body and tall ascenders, while widths vary across glyphs for a natural rhythm. The lowercase includes simple, single-storey forms (notably in a and g), and the overall drawing favors smooth, slightly softened geometry over strict mechanical construction.
It works well for user interface labels, product packaging, and contemporary branding where a friendly sans is needed. The open shapes and smooth curves also suit posters and short headlines, and it can carry longer copy when set with comfortable spacing and moderate sizes.
The overall tone is approachable and informal, with a lightly playful warmth created by rounded endings and relaxed shapes. It reads as modern and clean rather than technical, giving text a friendly voice without becoming decorative.
The design appears intended to provide a simple, contemporary sans with softened edges and a human touch, balancing clarity with a relaxed personality. Its consistent stroke behavior and rounded finishing suggest a focus on approachable everyday typography rather than strict geometric precision.
Capitals are straightforward and uncluttered, and punctuation-like details (such as the i/j dots) appear small and neat. Numerals follow the same rounded, even-stroke logic and sit comfortably alongside the letters, reinforcing a consistent, easygoing texture in paragraphs.