Sans Normal Vobup 3 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, packaging, social media, friendly, playful, retro, casual, approachable, display impact, approachability, retro flavor, brand voice, rounded, soft corners, chunky, bouncy, compact counters.
A heavy, rounded sans with a right-leaning stance and softly blunted terminals. Strokes are thick and largely uniform, with smooth, circular joins and compact internal counters that stay open but feel snug at display sizes. The proportions are generous and horizontally roomy, while curves dominate the construction—especially in C/G/O/Q and the bowls of b/p/d—creating an overall soft, inflated silhouette. Uppercase forms read sturdy and simplified; lowercase adds bounce with single-storey a and g, a short-shouldered r, and a curved, friendly t with a rounded crossbar.
Best suited to headlines, short promotional copy, brand marks, packaging, and social graphics where a bold, friendly voice is needed. It also works well for playful editorial callouts and large UI moments, though the compact counters suggest avoiding very small sizes for dense paragraphs.
The overall tone is warm and upbeat, combining a contemporary rounded feel with a hint of retro signage and advertising. The slant and chunky shapes create a lively, conversational rhythm that feels informal and inviting rather than strict or technical.
Likely designed to deliver a modern rounded sans with a lively slant and high-impact weight, prioritizing friendliness and immediate readability in display settings. The simplified shapes and consistent stroke behavior aim for a cohesive, approachable texture across both uppercase and lowercase.
Counters and apertures are intentionally tight for a dense, punchy color in text, and rounded corners help maintain smooth texture across word shapes. Numerals are similarly rounded and heavy, designed to match the letterforms’ soft geometry and energetic cadence.