Sans Normal Okloj 24 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'Gardner Sans' by Lewis McGuffie Type, 'Joanna Sans Nova' by Monotype, and 'Foundry Sans' by The Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, neutral, clarity, versatility, modernity, approachability, geometric, rounded, open apertures, large counters, smooth curves.
This typeface has a clean sans construction with smooth, rounded curves and broadly geometric proportions. Strokes appear even and solid, with generous internal space in letters like O, P, R, and e, supporting clarity at display sizes. The lowercase shows a straightforward, two-storey “g” and a simple, compact “a,” with generally open apertures and sturdy verticals that give the design a steady rhythm. Terminals are predominantly blunt and tidy, and the overall drawing favors clear silhouettes and consistent spacing over decorative detail.
It suits headlines and editorial display where a strong, clean voice is needed, and it also fits branding and packaging that benefit from an approachable modern sans. The sturdy forms and open counters make it a good option for signage and large-format messaging where quick recognition matters.
The overall tone is contemporary and approachable, with a confident, no-nonsense presence. Its rounded geometry and open forms read as friendly and practical rather than technical or austere, making it feel broadly usable without calling too much attention to itself.
The design appears intended as a contemporary, general-purpose sans with a geometric backbone and friendly curves, optimized for clear silhouettes and strong presence. It prioritizes straightforward readability and an even typographic color, aiming to work across many everyday design contexts without stylistic excess.
The figures are simple and robust, with rounded forms that match the letter vocabulary and maintain strong legibility. In the text sample, the face holds together with an even texture and clear word shapes, suggesting it’s aimed at impactful headings as well as short blocks of text where solidity and clarity are priorities.