Sans Normal Dobup 10 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, friendly, minimal, clarity, versatility, neutrality, modernity, geometric, open, rounded, neutral, crisp.
A clean sans with predominantly geometric construction and smooth, circular bowls. Strokes are even and unmodulated, with rounded joins and terminals that keep the texture calm and consistent. Counters are generally open and generously sized, and the overall proportions feel balanced with straightforward, low-contrast forms. The lowercase shows simple, single-storey shapes (notably a and g) and a readable, un-fussy rhythm in running text.
Well suited to user interfaces, product copy, and general-purpose editorial settings where clarity and a clean rhythm are priorities. Its neutral geometry also works for contemporary branding systems and environmental text where simple forms need to scale reliably.
The tone is modern and neutral with a friendly, approachable warmth coming from the rounded curves and open counters. It reads as contemporary and functional rather than expressive or decorative, lending itself to clear, matter-of-fact communication.
The design appears intended as a versatile, geometric-leaning sans focused on clarity and consistency, offering a modern voice that stays out of the way while maintaining a friendly, polished finish.
Round letters (like O/C/G) are close to circular and maintain a smooth silhouette, while diagonals (V/W/Y) are sharp but not aggressive due to the consistent stroke and generous spacing. Numerals follow the same straightforward, geometric logic, staying legible and unobtrusive alongside text.