Sans Normal Opmat 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'Founder' by Serebryakov, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, straightforward, strong impact, clear display, modern warmth, brand emphasis, rounded, geometric, clean, sturdy, compact.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are smooth and near-circular (notably in C, O, and G), while terminals are generally flat and decisively cut, giving a crisp silhouette despite the softness of the forms. The lowercase shows single-storey a and g, a short-armed r, and a relatively tall, straight-sided t with a simple crossbar; counters remain open and readable for such a dense weight. Numerals are robust and simple, with a rounded 0 and a plain, vertical 1, maintaining the same blocky rhythm as the letters.
This font is well suited to short, high-impact settings such as headlines, display copy, brand marks, packaging callouts, and signage where immediate legibility is important. It also works for bold UI labels or promotional graphics when you want a friendly but forceful voice.
The overall tone is assertive and approachable: big, clear shapes that feel contemporary and pragmatic rather than delicate or formal. Its rounded geometry adds warmth, while the strong weight communicates emphasis and confidence.
The design appears intended as a no-nonsense display sans that balances geometric roundness with strong, simplified construction. It prioritizes clarity and impact at larger sizes, offering a warm, modern feel without decorative details.
Spacing in the samples reads tight and efficient, producing a solid typographic color that works best when ample line spacing or generous margins are available. Diagonals (V, W, X, Y) are thick and stable, reinforcing a sturdy, poster-like texture.