Sans Normal Loret 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller' and 'Nexa' by Fontfabric, 'Riveta' by JCFonts, 'Cedora' by Lafontype, and 'Fieldwork' and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, punchy, friendly, retro, confident, high impact, add motion, brand presence, display clarity, retro energy, oblique, soft corners, compact bowls, open apertures, heavy terminals.
This typeface is a heavily slanted sans with broad, weighty strokes and rounded, softened corners. Letterforms are built from sturdy geometric curves with low stroke modulation, producing dense, compact counters (notably in B, e, and 8) and a strong, even texture in text. The proportions read expansive and headline-oriented, with short ascenders/descenders and a firm baseline presence; the uppercase feels squared and robust while the lowercase maintains simple, single-story forms (a and g) that keep the rhythm clean and contemporary. Numerals are similarly bold and rounded, with clear silhouettes and tight internal space that emphasizes impact over delicacy.
Best suited to large-scale typography where impact and momentum are the goal—headlines, posters, display ads, brand wordmarks, packaging, and sports or event graphics. It can work for short UI labels or callouts when set generously, but the dense counters and strong slant favor display use over long-form reading.
The overall tone is energetic and assertive, with a sporty, promotional feel that recalls retro advertising and athletic branding. Its strong slant and heavy presence add urgency and motion, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended as a bold, motion-driven display sans that combines geometric roundness with a strong oblique stance for immediate visibility. It prioritizes a cohesive, high-energy texture and simple, legible silhouettes for branding and promotional applications.
The oblique angle is pronounced and consistent across cases, creating forward momentum in longer lines. Wide curves and thick joins can cause counters to close up at smaller sizes, so the design reads best when given room and scale.