Sans Normal Oldem 3 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Ageo' by Eko Bimantara (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, posters, modern, friendly, clean, confident, neutral, impact, legibility, approachability, modernity, rounded, geometric, low contrast, smooth curves, open counters.
A heavy, rounded sans with smooth, geometric construction and minimal contrast. Curves are broad and even, with softly squared terminals and gently rounded corners that keep the texture friendly despite the strong weight. Proportions feel balanced and steady, with open bowls and counters that maintain clarity at larger sizes; the lowercase shows simple, single-storey forms and compact joins that read as contemporary and straightforward. Numerals are wide and sturdy, matching the letterforms with consistent stroke thickness and rounded geometry.
This design is well suited for branding and headline work where a bold, approachable presence is needed. It also performs well for UI labels, navigation, and signage thanks to its open counters and simple shapes, and it can add a clean, modern tone to posters and short marketing copy.
The overall tone is modern and approachable, projecting clarity and confidence without feeling rigid. Its rounded construction gives it a friendly, inclusive voice suited to contemporary branding and interface-forward design.
The likely intention is a contemporary rounded grotesque that prioritizes impact, legibility, and a friendly geometric personality. It appears designed to deliver a consistent, modern texture across both display text and short blocks of copy.
The font’s rhythm is uniform and stable, producing a dense but controlled color in paragraphs. Round letters (like O and Q) appear strongly circular, while diagonals and arms are simplified to maintain a consistent, geometric feel across the set.