Serif Normal Luluh 10 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Imperial' by Bitstream and 'Velino Ultra' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, book titles, posters, branding, authoritative, traditional, formal, scholarly, impact, readability, classic tone, print feel, bracketed, oldstyle, robust, crisp, stately.
A robust serif with pronounced stroke modulation and bracketed, wedge-like serifs that give the letterforms a carved, print-oriented feel. The design uses broad proportions with generous counters and steady horizontal rhythm, while keeping crisp joins and clearly articulated terminals. Capitals are strong and stately, and the lowercase shows traditional text-serif construction with compact joins, distinct apertures, and a moderate x-height that maintains clarity at display sizes. Figures are similarly weighty and open, matching the overall color and contrast of the alphabet.
Well suited to editorial headlines, magazine spreads, book and chapter titles, and posters where a classic serif voice is desired. It can also support branding that needs a traditional, trustworthy tone, particularly at larger sizes where the contrast and serif detailing read cleanly.
The tone is classic and authoritative, evoking book typography, institutional signage, and formal editorial settings. Its strong contrast and substantial serifs add gravity and a sense of heritage without becoming overly ornate.
The design appears intended as a conventional, literary serif with a bold, high-impact presence—combining traditional proportions and bracketed serifs with enough width and contrast to hold attention in display and editorial roles.
In text, the heavy color and wide set create a confident presence and strong word shapes, especially in headlines and short blocks. The punctuation and spacing in the sample appear geared toward impactful, print-like composition rather than delicate, minimalist styling.