Sans Normal Sekok 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Nowie Vremena' by ABSTRKT (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, friendly, clean, modern, approachable, neutral, versatility, legibility, modern warmth, neutral branding, rounded, soft terminals, open apertures, even color, geometric.
A rounded sans with smooth, monoline strokes and gently softened terminals throughout. Forms lean geometric, with broad circular bowls and clean joins that keep the texture even in text. Counters are open and generously shaped, and the overall proportions feel balanced, with capitals that sit comfortably over a slightly lively lowercase. Numerals follow the same rounded logic, maintaining consistent stroke weight and simple, legible silhouettes.
Works well for interface copy, product branding, and general-purpose headings where a friendly, modern sans is needed. The open shapes and even color support comfortable reading in short to medium passages, and the rounded construction suits wayfinding and signage applications that benefit from quick recognition.
The tone is friendly and contemporary, combining a neutral structure with softened edges that feel approachable rather than technical. It reads as calm and non-dramatic, making it suitable for everyday interfaces and communication where warmth and clarity are both desirable.
The design appears aimed at a versatile, contemporary sans that stays neutral in structure while adding approachability through rounded terminals and smooth geometric curves. It prioritizes clarity and consistent rhythm, suggesting an all-purpose family intended for both display and everyday text settings.
Round dots and punctuation, plus the consistently softened stroke endings, give the face a cohesive “soft geometry” look. Curves dominate the design, while straight strokes stay clean and unornamented, helping maintain steady rhythm across mixed-case settings.