Sans Normal Abbup 13 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'DuGrotesk' by Dutype Foundry, 'Helvetica Now' and 'Helvetica Now Variable' by Monotype, 'SK Goldilocks' by Salih Kizilkaya, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, brand systems, editorial, wayfinding, presentations, modern, clean, efficient, technical, neutral, italic emphasis, contemporary clarity, functional readability, systematic consistency, monoline, oblique, geometric, open counters, high legibility.
This typeface is a slanted sans with smooth, monoline strokes and rounded, geometric construction. Curves are built from near-circular bowls and open counters, while straight strokes keep a crisp, even rhythm. Capitals feel broad and steady with simplified joins, and the lowercase maintains clear differentiation through generous apertures and straightforward terminals. Numerals are similarly streamlined, with a clean, contemporary outline and consistent stroke behavior across the set.
It suits interfaces and product typography where a clear italic is needed for emphasis, as well as contemporary branding that favors clean geometry. The open shapes and even color also make it a practical choice for editorial subheads, captions, and signage-style applications where quick recognition matters.
The overall tone is modern and businesslike, with an understated, utilitarian clarity. The italic slant adds a sense of motion and forward emphasis without becoming expressive or calligraphic, keeping the voice professional and restrained.
The design appears intended to provide a contemporary italic companion with geometric, low-friction forms that stay readable at a range of sizes. Its consistent slant and simplified detailing suggest a focus on functional clarity and dependable typographic emphasis in modern layouts.
The slant is consistent across letters and figures, supporting cohesive emphasis in running text. Round letters (such as O/C/G and o/c/e) stay smooth and stable, while diagonals (V/W/X/Y and k/v/w/x) read sharp but not aggressive, reinforcing a precise, engineered feel.