Sans Normal Sumur 6 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, labels, industrial, confident, utilitarian, modern, direct, space saving, high impact, clear labeling, modern utility, compact, condensed, sturdy, clean, crisp.
A compact, condensed sans with sturdy strokes and slightly softened corners. The design favors simple, economical shapes with a clear vertical stress and modest, consistent contrast between thick and thin parts. Curves are tightly drawn and counters are relatively small, giving the text a dense, punchy color in lines of copy. Terminals are mostly straight and clean, and the overall rhythm is even and vertical, with minimal ornamentation and a workmanlike finish.
Well suited for headlines and short blocks of text where a strong, space-saving voice is needed, such as posters, packaging, labels, and signage. It can also work in UI or editorial subheads when you want condensed emphasis without decorative details.
The overall tone is direct and utilitarian, with an industrial, no-nonsense presence. Its condensed proportions and strong stroke weight communicate efficiency and assertiveness, lending a contemporary, engineered feel rather than a friendly or playful one.
This typeface appears designed to deliver maximum impact and legibility in tight horizontal space, using a straightforward sans structure and disciplined proportions. The intent reads as practical and modern, aiming for strong presence in display settings while staying clean and functional.
Uppercase forms read especially compact and architectural, while the lowercase maintains clarity through straightforward joins and open, simple construction. The numerals match the same tight, sturdy logic, supporting information-heavy settings where space is at a premium.