Sans Normal Labew 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Gravita' by TipoType, 'Gogh' by Type Forward, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, confident, modern, energetic, impact, motion, attention, modernity, branding, slanted, rounded, compact counters, soft terminals, dense color.
A heavy, right-slanted sans with rounded, geometric construction and smooth, low-contrast strokes. The letterforms are broad and stable, with generous curves in bowls and rounded corners that keep the weight from feeling harsh. Counters are relatively tight and the joins are clean, producing a dense, high-impact texture in setting. Numerals follow the same robust, rounded logic and read clearly at display sizes.
Best suited to headlines and short statements where a strong, energetic voice is needed, such as posters, sports and fitness branding, promotional graphics, and attention-grabbing packaging. It can also work for bold wordmarks or campaign lockups where the slanted stance adds motion and urgency.
The overall tone is bold and forward-leaning, conveying speed, momentum, and a contemporary commercial feel. Its strong black presence and soft curvature balance assertiveness with approachability, making it feel upbeat rather than aggressive.
The design appears intended to deliver maximum impact with a clean, modern sans structure, using a consistent italic slant and rounded geometry to suggest speed while keeping forms friendly and highly legible at larger sizes.
The slant is consistent across uppercase, lowercase, and figures, giving lines of text a unified directional rhythm. Round letters like O, Q, and 8 show smooth, even curvature, while diagonals (V, W, X, Y) stay sturdy and visually balanced under the heavy weight.