Sans Normal Labab 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'Madani' by NamelaType, 'Santral' by Taner Ardali, and 'Morph' and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, energetic, modern, add motion, grab attention, modernize tone, brand presence, friendly impact, soft corners, rounded forms, slanted, sturdy, open counters.
A heavy, forward-slanted sans with rounded, geometric construction and consistently thick strokes. Curves are smooth and full (notably in O/C/G), with open counters and clean terminals that read as slightly softened rather than sharp. The lowercase shows a single-storey a and g, a compact, sturdy rhythm, and a simple, legible i/j with round dots. Numerals are bold and blocky with clear silhouettes, and overall spacing feels built for impact while staying readable at display sizes.
Best suited to headlines, posters, and branding systems that need a bold, kinetic voice. It works well for sports and lifestyle identities, packaging callouts, and promotional graphics where the slanted stance and rounded heft create instant emphasis and clear, high-contrast presence against backgrounds.
The italic slant and chunky geometry give the face a fast, active tone that feels contemporary and approachable. Its rounded shapes keep it friendly, while the weight and compact forms add confidence and emphasis, suggesting motion and assertiveness without becoming aggressive.
The font appears designed to deliver high-impact messaging with a sense of movement, using an italic slant and rounded geometric forms to balance urgency with friendliness. It aims for strong recognition in short bursts of text—titles, slogans, and brand marks—while maintaining straightforward letterforms for quick scanning.
The design leans on circular bowls and broad, even joins, producing a cohesive, logo-friendly texture. Diagonals and angled joins (as in K, V, W, X, and Z) are sturdy and simplified, reinforcing the font’s strong, streamlined personality.