Script Atmam 1 is a regular weight, normal width, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, quotes, friendly, retro, casual, warm, playful, hand-lettered feel, approachable tone, display clarity, vintage nod, monoline feel, rounded terminals, looped forms, brushed rhythm, soft curves.
A slanted, brush-like script with smooth, rounded strokes and a lively baseline rhythm. Letterforms show moderate contrast driven by simulated pen pressure, with tapered joins and occasional teardrop-like terminals. Capitals are simplified and upright-leaning with open counters, while lowercase forms favor looped ascenders/descenders and compact bowls, contributing to a relatively small x-height and tall extenders. Spacing and widths vary subtly from glyph to glyph, reinforcing a hand-rendered texture while staying consistent enough for continuous reading.
Well-suited to branding, packaging, and promotional design where a friendly handwritten voice is desired. It performs best in short to medium-length text such as headlines, taglines, pull quotes, invitations, and social graphics, and can also work for product labels or café-style menus where warmth and personality are priorities.
The overall tone is personable and upbeat, with a slightly vintage sign-painting flavor. Its energetic slant and soft, rounded terminals give it an inviting, conversational feel that reads as expressive without becoming overly ornate. The texture suggests quick, confident handwriting—polished, but still informal.
The design appears intended to capture the charm of hand-lettered brush script while keeping shapes clean and repeatable for consistent typesetting. It balances expressiveness—through loops, terminals, and a lively slant—with a restrained structure that remains legible in display sizes.
Numerals follow the same fluid, handwritten logic, with single-stroke constructions and rounded curves that match the lowercase. The font maintains clarity in mixed-case settings, though the compact x-height and prominent loops make it visually active, especially in dense paragraphs.