Sans Normal Sugig 3 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: headlines, posters, book covers, editorial, branding, confident, vintage, formal, assertive, editorial display, classic authority, premium tone, strong contrast, bracketed, transitional, ink-trapless, sculpted, compact bowls.
A sturdy text-and-display serif with pronounced stroke modulation, crisp hairlines, and weighty verticals. The forms are relatively open and round, with carefully controlled curves and a steady upright axis. Serifs read as short and bracketed, giving terminals a carved, print-like finish without excessive ornament. Counters stay clear at larger sizes, and the overall rhythm feels measured, with slightly expanded capitals and solid, dark lowercase that holds together in dense settings.
Well-suited to headlines, magazine styling, and book-cover typography where a bold, print-forward voice is needed. It can also work for branding and packaging that aims for a classic, authoritative feel, especially in short text blocks or larger sizes where the contrast reads cleanly.
The tone is confident and editorial, evoking classic print typography and institutional seriousness. Its strong contrast and substantial stems lend a sense of authority, while the rounded bowls keep it approachable rather than severe.
Likely intended as a modern, high-impact serif for editorial and display use, balancing traditional proportions with a darker, more emphatic weight. The design emphasizes strong vertical structure and refined finishing to deliver a crisp, premium tone in contemporary layouts.
Figures and punctuation appear designed to match the strong vertical emphasis, with oldstyle-like flow in some numerals and clear differentiation across similarly shaped characters. The font’s heavier build and sharp hairlines suggest it will look most at home where crisp rendering and generous size preserve the contrast.