Sans Contrasted Haja 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, sports branding, gaming ui, industrial, techno, sports, military, arcade, impact, machined feel, futurism, branding, octagonal, chamfered, blocky, angular, compact counters.
A heavy, geometric sans built from broad rectangular strokes with sharp chamfered corners that create an octagonal silhouette across many forms. Curves are minimized and often squared-off, with rounded letters like O and Q rendered as faceted shapes with small, tight counters. Stroke joins are crisp and mechanical, and several letters incorporate distinct notches or cut-ins (notably in S and some diagonals), reinforcing a constructed, modular feel. Spacing and widths vary by glyph, but the overall rhythm remains dense and punchy, optimized for impact at display sizes.
This design is well suited to headlines, poster typography, esports and sports branding, game titles, and UI elements where a hard-edged, technical aesthetic is desirable. It can also work for packaging callouts, badges, and signage-style graphics where immediate, high-impact recognition matters more than long-form readability.
The font conveys a rugged, engineered tone—more machine-made than hand-made—suggesting tech hardware, industrial labeling, and competitive sports energy. Its sharp facets and compact interiors give it a tough, assertive voice with a subtle retro arcade/console flavor.
The likely intention is a bold display face that translates mechanical, beveled geometry into a cohesive alphabet—prioritizing strong silhouettes, compact counters, and an industrial edge for branding and titling contexts.
The small counters and angular detailing can fill in at smaller sizes or on low-resolution outputs, so it reads best when given room and contrast. Numerals share the same faceted construction, producing a consistent, emblem-like set for scores, identifiers, and headings.