Sans Normal Noluz 14 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'DT Meman' by DT Foundry, 'FS Koopman' by Fontsmith, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, and 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, chunky, retro, impact, approachability, clarity, display voice, rounded, soft corners, compact counters, high impact, geometric.
A heavy, rounded sans with broad proportions and a strong, even presence on the line. Strokes are thick with softened corners and smoothly curved joins, producing a compact, blocky silhouette. Counters are relatively tight (notably in B, 8, and 9), while bowls and rounds stay clean and circular/elliptical. Terminals are mostly blunt and squared-off, and diagonals (K, V, W, X) feel sturdy and slightly softened rather than sharp. Numerals are similarly weighty and wide, with simple, closed forms and prominent curves.
Best suited to display typography where impact matters: headlines, posters, signage, and bold branding systems. It can work well on packaging and social graphics where a friendly, robust voice is needed, and where short phrases benefit from its dense, high-contrast-from-background color.
The overall tone is confident and upbeat, leaning friendly and approachable rather than severe. Its rounded massing and tight internal spaces give it a sporty, poster-like energy with a mild retro flavor, suitable for bold statements and attention-grabbing headlines.
The design appears intended to deliver maximum visual punch with a warm, rounded character—combining geometric simplicity with softened corners to stay approachable while remaining highly assertive in large type.
In the sample text, the weight creates a dense texture with strong word shapes; spacing appears designed to keep lines cohesive at display sizes. The lowercase has sturdy, simplified forms (single-storey a and g) that reinforce a casual, contemporary feel, while punctuation and dots read as large and clear at headline scale.