Sans Normal Ogba 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, loud, straightforward, impact, clarity, modernity, solidity, simplicity, geometric, clean, chunky, compact apertures, tight spacing.
A heavy, geometric sans with broad, rounded bowls and sturdy verticals that create a solid, compact texture. Curves are smoothly drawn and close to circular, while terminals are predominantly flat and squared, giving letters a clean, engineered finish. Counters are relatively small for the weight, and apertures tend to be tight, which contributes to a dense, impactful rhythm in words. The lowercase follows a single-storey approach where applicable, with simple, blocky forms and minimal stroke modulation across the set.
Best suited to display applications where impact and immediacy matter, such as headlines, posters, brand marks, packaging callouts, and short signage messages. It can also work for UI labels or navigation at larger sizes where its dense presence reinforces hierarchy and emphasis.
The overall tone is bold and self-assured, with a friendly, contemporary voice rather than a delicate or formal one. Its dense color and simplified shapes read as direct and pragmatic, making it feel assertive and attention-seeking without becoming quirky.
The design appears intended to deliver a robust, contemporary sans voice built from simple geometric construction, optimized for strong presence and clear silhouettes. It prioritizes visual punch and consistency across characters over airy openness or fine detail.
The numerals match the letterforms with similarly rounded geometry and uniform heft, maintaining strong consistency across the character set. In running text the weight produces a strong typographic “black” that favors emphasis and clarity at larger sizes, while the tighter counters can start to close up as sizes get small.