Sans Normal Afbek 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype, 'FS Industrie' by Fontsmith, and 'Duran' by The Northern Block (names referenced only for comparison).
Keywords: ui, branding, editorial, packaging, marketing, clean, modern, businesslike, friendly, neutral, emphasis, clarity, modernity, versatility, oblique, geometric, smooth, open, rounded.
This typeface is an oblique sans with smooth, low-contrast strokes and broadly geometric construction. Curves are clean and round, with open apertures and simplified terminals that keep forms crisp at display and text sizes. Proportions feel balanced and contemporary, with consistent stroke behavior across caps, lowercase, and numerals; counters are generous and the overall rhythm is even, giving lines a steady, forward-leaning flow.
It works well for interface labels, product and brand messaging, and editorial headlines or pull quotes where an oblique emphasis is needed without losing clarity. The clean geometry and open forms also suit packaging and general marketing materials that benefit from a modern, energetic voice.
The slanted posture adds momentum and a sense of activity while the rounded geometry keeps the tone approachable rather than aggressive. Overall it reads as neutral and modern, suitable for straightforward communication where a subtle sense of motion is desirable.
The design appears intended as a versatile, contemporary oblique sans that combines geometric simplicity with readable, open shapes. It aims to provide a subtle emphasis through slant while maintaining a calm, dependable texture for broad day-to-day use.
Uppercase forms stay compact and tidy, while lowercase shapes remain clear and uncluttered, supporting continuous reading. Numerals follow the same smooth, rounded logic and sit comfortably alongside letters, reinforcing a cohesive, contemporary texture.