Sans Normal Afloh 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Passenger Sans' by Indian Type Foundry, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Macklin' by Monotype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui, sporty, modern, dynamic, clean, confident, contemporary tone, speed cue, clean utility, brand flexibility, oblique, rounded, crisp, open, geometric.
A slanted sans with clean, monoline strokes and smoothly rounded curves. The construction leans geometric—round letters are close to circular, bowls are tidy, and terminals are neatly cut rather than flared. Proportions feel balanced with a straightforward cap structure, a moderate x-height, and open apertures that keep counters clear. The rhythm is even and contemporary, with a consistent forward angle that gives the whole set a cohesive motion.
Well-suited for branding and logotypes that want a streamlined, forward-leaning character, and for headlines where the slant adds momentum. It also works for short to medium UI labels, packaging callouts, and promotional graphics where clarity and a modern feel are priorities.
The overall tone is energetic and contemporary, communicating speed and efficiency without feeling aggressive. Its smooth geometry and clear forms read as practical and modern, making it feel at home in tech, lifestyle, and performance-oriented branding.
The design appears intended to deliver a modern, italicized sans with geometric simplicity and a strong sense of motion. It prioritizes clean reproduction and consistent texture, aiming for a versatile voice that can move between display and functional text without losing its dynamic character.
The slant is strong enough to be a defining feature, especially in longer text where the forward motion becomes a key part of the voice. Numerals and capitals share the same clean, rounded logic, supporting a consistent texture across mixed-case settings.