Sans Normal Afmoy 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Kievit' and 'FF Nuvo' by FontFont, 'Joanna Sans Nova' by Monotype, 'Karmina Sans' by TypeTogether, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, modern, confident, dynamic, impact, motion, modernity, clarity, emphasis, forward-leaning, geometric, clean, smooth, compact.
A forward-leaning sans with sturdy, rounded construction and a clean, low-contrast stroke. Curves are broad and smooth, with moderately tight apertures and a compact overall color that reads solid in text. The slant is consistent across caps, lowercase, and figures, and terminals are cleanly cut without decorative endings, giving the forms a crisp, contemporary edge.
Well-suited to headlines, posters, and brand marks that need speed and impact, especially in sports, tech, and contemporary retail contexts. It can also serve for short paragraphs, calls to action, and packaging copy where a bold, energetic voice is desired.
The tone is active and assertive, with an athletic, in-motion feel created by the pronounced slant and dense weight. It conveys modern efficiency rather than elegance, making it feel direct and energetic while remaining straightforward and readable.
The design appears intended to deliver a modern, high-impact italic voice with simple geometric shapes and a dense, confident texture. Its consistent slant and clean terminals prioritize immediacy and strong visual presence across display and short text settings.
Uppercase shapes stay simple and geometric, while lowercase forms introduce more lively rhythm through angled joins and slightly condensed counters. Numerals appear robust and consistent with the letterforms, supporting punchy emphasis in display sizes.