Sans Normal Kedey 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, confident, sporty, punchy, friendly, impact, motion, approachability, modernity, advertising, rounded, slanted, soft corners, compact, dynamic.
A heavy, slanted sans with compact proportions and broadly rounded geometry. Strokes stay uniform in thickness, with softened joins and subtly tapered terminals that keep the dense weight from feeling rigid. The curves (notably in bowls and counters) are full and smooth, while diagonals and angled cuts add momentum and a forward-leaning rhythm. Spacing reads tight-to-moderate, producing a solid, poster-ready texture in both uppercase and lowercase.
Best suited to headlines and short, high-impact messaging where the weight and slant can do the work—posters, branding, packaging, and promotional graphics. It also fits sporty or action-oriented themes and works well for logos or wordmarks that need a strong, friendly punch.
The overall tone is bold and upbeat, with a sporty, assertive presence. Its rounded shapes and soft corners keep it approachable, while the strong slant and dense weight project speed and confidence.
Designed to deliver maximum impact with a modern rounded sans structure, pairing dense weight with a forward slant for motion. The intention appears to balance strength and friendliness by combining smooth, circular construction with angled details and compact spacing.
Uppercase forms appear broad and stable with large interior spaces for the weight, while the lowercase keeps a compact, sturdy silhouette that maintains clarity at display sizes. Numerals match the same rounded, heavy construction and feel consistent alongside letters, reinforcing a cohesive, energetic voice.