Sans Normal Udmab 1 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'La Bisane' by Differentialtype, 'Epoca Classic' by Hoftype, 'Decary Sans' by Mans Greback, 'Skeena' by Microsoft Corporation, 'Ocean Sans' by Monotype, and 'Reba Samuels' by Samuelstype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, neutral, clarity, impact, versatility, modernity, geometric, high-clarity, large counters, smooth curves, crisp terminals.
A heavy, clean sans with a largely geometric construction and smooth, continuous curves. Strokes are uniform in presence with subtle modulation, and terminals are cleanly cut, producing crisp silhouettes. Counters are generous for the weight, and round letters (O, C, G) stay fairly circular while still feeling optically corrected. The lowercase shows compact, sturdy shapes—single-storey a and g, a short-armed t, and a straightforward, vertical stress—creating an even texture in paragraphs.
Well suited to headlines, posters, and brand marks where strong presence and quick readability are important. It should also work well for short-form UI or signage text at larger sizes, and for packaging or promotional copy that benefits from a solid, contemporary sans.
The tone is modern and confident with a friendly, approachable character. Its broad shapes and open counters read as clear and direct rather than decorative, giving it a practical, contemporary voice.
The design appears intended as a straightforward, high-impact sans that prioritizes clarity and a contemporary, geometric feel. Its sturdy proportions and open counters suggest a focus on readable display typography with a neutral, versatile personality.
The numerals follow the same robust, geometric logic, with wide, stable forms suited to attention-grabbing settings. Overall spacing appears balanced and the rhythm is consistent, which helps maintain legibility at larger sizes and in dense lines of text.