Print Kemum 2 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, social media, playful, friendly, casual, energetic, approachable, informal tone, handmade feel, high impact, quick readability, warmth, rounded, chunky, brushy, smooth, soft terminals.
The letterforms are thick and rounded with a steady, low-contrast stroke and a consistent rightward slant. Curves are prominent and terminals are softened, creating a smooth, brushy silhouette; counters are relatively open for such a heavy style. Spacing and widths vary subtly from glyph to glyph, reinforcing a natural, hand-drawn rhythm while keeping overall shapes clear and legible.
It performs well in short-to-medium display settings where personality is as important as readability, such as posters, packaging callouts, social posts, and cheerful headlines. It can also suit logos or badges that want an informal, hand-lettered presence, and works nicely for kids-leaning or community-oriented branding. For longer passages, it is best used sparingly as emphasis due to its heavy, attention-grabbing texture.
This font feels upbeat and friendly, with a casual, conversational tone that reads as approachable rather than formal. Its energetic slant and chunky, soft forms give it a playful, handcrafted vibe that suits lighthearted messaging and warm branding.
The design appears intended to mimic bold, marker-like handwriting while maintaining clear character recognition in both uppercase and lowercase. Its softened geometry and steady stroke aim to deliver high visual impact with a personable, human feel.
The numerals match the same rounded, handwritten energy as the letters, keeping a cohesive tone across alphanumerics. Overall texture is dense and smooth, with slightly irregular widths and joins that read as intentionally hand-rendered rather than mechanically uniform.