Sans Normal Kemek 15 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'ITC Tabula' by ITC and 'Alber New', 'Depot New', 'Hedley New', and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, advertising, sporty, energetic, modern, friendly, confident, impact, momentum, display clarity, modern branding, approachability, geometric, rounded, oblique, compact, sturdy.
A heavy, oblique sans with smooth, rounded curves and broad, even strokes. Letterforms lean consistently to the right, with compact counters and sturdy, simplified construction that keeps shapes clean at display sizes. Curves in C, G, O, and S are generously rounded, while diagonals in A, K, V, W, X, and Y feel firm and stable rather than sharp. Numerals are similarly robust and straightforward, with clear silhouettes designed for impact.
This font is well suited to headlines, posters, and large-scale messaging where a strong, slanted presence adds motion. It works well for contemporary branding, athletic or outdoor themes, packaging callouts, and bold editorial titling. In longer settings it creates a dense, high-impact texture, making it best when used at larger sizes or with generous spacing.
The overall tone is energetic and assertive, with a sporty, forward-leaning momentum. Its rounded geometry softens the heaviness, giving it a friendly modern feel rather than an aggressive one. The combination reads as confident and contemporary, suited to attention-grabbing messaging.
The design appears intended to deliver a modern, high-impact italic sans that feels fast and confident while staying approachable through rounded geometry. It prioritizes strong silhouettes, consistent stroke weight, and clear rhythm for display-driven typography.
The italic slant is a core part of the design rather than a mild angle, creating strong directional rhythm in lines of text. Terminals are mostly blunt and clean, and the compact apertures contribute to a dense, poster-ready texture in paragraphs. Lowercase forms appear pragmatic and simplified, emphasizing consistent weight and legibility over calligraphic detail.