Sans Normal Remuv 5 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'MVB Diazo' by MVB and 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, quirky, handmade, retro, approachability, impact, humor, handmade character, display clarity, rounded, soft, chunky, informal, bouncy.
A heavy, compact sans with rounded corners and softly inflated strokes that keep counters open and readable. The forms feel gently irregular, with subtle wobble in stems and curves that suggests a hand-cut or hand-drawn construction rather than strict geometric precision. Curves are broad and smooth, terminals are blunt, and joins stay simple, creating a sturdy silhouette that holds up well at display sizes. Numerals and caps maintain a consistent, blocky rhythm with slightly varied widths that add character without breaking cohesion.
Best suited for headlines, posters, packaging, and brand marks where a warm, playful voice is needed. It also fits children’s or hobby-focused products, casual food and beverage labels, and social graphics that benefit from bold, friendly letterforms.
The overall tone is upbeat and approachable, with a casual, slightly mischievous personality. Its chunky, rounded shapes read as friendly and humorous, evoking craft signage, playful branding, and lighthearted editorial headlines rather than formal or technical settings.
The design appears intended to deliver maximum impact with a personable, handcrafted character—prioritizing strong silhouettes, open counters, and rounded, approachable forms for expressive display typography.
The lowercase shows particularly distinctive, simplified shapes (single-storey a, compact bowls, and short ascenders/descenders) that reinforce an informal, handmade feel. The bold massing and rounded edges create strong figure/ground contrast, making it attention-grabbing in short bursts while remaining legible in larger text settings.